Role:  Writer / Producer / Technical Director

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Based on the tremendous success we’ve seen from other major brands, we viewed gamification as a great way for Redbox to engage its enthusiastic, passionate audience in an innovative way. We proposed ScreenPLAY, a weekly game series intended to generate fan engagement, improve brand sentiment, promote new releases and title marketing initiatives, and help Redbox position itself as a leading social innovator in the entertainment industry. Every other week we execute a Facebook Live-based game show, complete with rotating games and real-time audience engagement.

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