“How New York Eats”

Branded Documentary Series

Client: Seamless

Role: Producer/Director

Veselka - Varenyky

2.5% Engagement Rate

1.8+ Million Views

2,700+ Comments, 600+ Shares

Rocket Pig - Rocket Pig Sandwich

The Goal, position Seamless as the premiere food delivery service for real New Yorkers.

The Challenge, meet the client’s organic performance goals while differentiating the service as unique to the city.

The Solution, based on audience research that showed authentic dishes engaged audiences more than in-studio food photography, we decided to profile iconic local restaurants to position Seamless as a local insider on all food New York.

The Results, the series exceeded our client’s KPI goal and effectively created a time capsule of New York’s best dishes and their stories.

Galli - Baby Rice Balls

BXL Zoute - Three Belgian Favorites