It’s official. Vertical video is here to stay and it’s demanding to be taken seriously.
The filmmaking world has noticed. The first exclusively vertical film festival was established in Australia.
The marketing world has noticed. Snapchat declared vertical video ads have 9x more completed views than horizontal counterparts.
There’s no denying its importance. As a filmmaker, it’s an exciting new art form that is creating a new set of rules and techniques to perfect video in the vertical form.
Any why shouldn’t people love it? It’s the most democratic form of filmmaking yet. It’s creating content that can be viewed beautifully and easily by billions of people at virtually any time.
So rather than cram a digestible list of vertical video techniques I’ve decided to dedicate a series of articles about taking advantage of the new art form.
This month’s topic:
Location, location, location